Chick-fil-A's "Newstalgia" Play: How a Giant Celebrates 80 Years When Times Get Tough Chick-fil-A is betting that a heavy dose of nostalgia and 3,000 golden tickets are more powerful than discount wars in an industry facing a prolonged traffic slump. Have you noticed that grabbing a quick bite out feels… different lately? Maybe you’re thinking twice, or your go-to spot seems a little quieter. You’re not imagining it. The entire restaurant industry is navigating a prolonged slump in customer visits , with monthly traffic hitting a painful low in February 2025, dropping 5.7% from the year before. In this tense climate, one giant is throwing a massive, year-long party. Chick-fil-A, celebrating its 80th anniversary in 2026 , has launched the biggest marketing campaign in its history. But this isn't just about cake and candles. It's a calculated, fascinating strategy that leans heavily on warmth and memory instead of price cuts. Let’s pull up a chair and unpack how...
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