At Least We Know the Washington Post Isn’t Buying Views, And Why That Actually Matters There’s a strange comfort in knowing something is genuinely, organically failing. The Washington Post, a newspaper with a Pulitzer count most outlets would kill for, just launched a podcast. It’s called "Make It Make Sense." It cost $80,000 in video gear alone. It has a studio with wood paneling, a bar setup, and cowboy imagery. It has editors, producers, and the full weight of a Jeff Bezos-owned institution behind it. It also has videos with 30 views. Sometimes fewer. Some episodes start mid-sentence with hosts trailing off into silence. On Apple Podcasts, it holds a 2.3-star rating. On Spotify, 2.8. The most generous review reads: "This is bad and the people making it should feel bad." And yet, here’s the weird part, there’s something almost admirable about the whole mess. Because as bad as the numbers are, at least we know one thing for certain: the Washington Post isn...
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