We're About to Get a Huge Read on Whether Earnings Can Keep Propping Up the Stock Market I remember sitting in a diner in 2021, listening to a friend explain why she was dumping her entire savings into a stock because "the earnings were amazing." She'd read the quarterly report. The numbers looked great. Six months later, she was back at that same diner, staring at a menu she couldn't afford. The earnings hadn't lied. The market just didn't care anymore. That's the thing about earnings seasons. They're less about what already happened and more about what investors decide it means for tomorrow. And right now, with the S&P 500 sitting near record highs and a flood of quarterly reports about to hit, we're walking into one of the most consequential reads on corporate profits in years. The setup: profits are doing the heavy lifting Here's what makes this moment so strange. For most of the past two years, the stock market's rise was fue...
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